Google Ads Specialist

About the Role

We are looking for a skilled Google Ads Specialist to join our digital marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google’s advertising ecosystem. You will play a crucial role in driving qualified traffic, generating leads, and maximizing return on ad spend for our clients.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and Video networks
• Develop and implement comprehensive Google Shopping ads strategies for e-commerce clients
• Design and execute Display network campaigns including responsive display ads and banner campaigns
• Set up and optimize remarketing and retargeting campaigns to re-engage potential customers
• Manage advertising budgets effectively and optimize spend allocation across campaigns
• Conduct thorough keyword research and competitive analysis
• Create compelling ad copy and test multiple variations for performance improvement
• Monitor campaign performance daily and make data-driven optimizations
• Implement conversion tracking and attribution modeling
• Generate detailed performance reports and provide actionable insights
• Stay updated with Google Ads platform updates and industry best practices

Requirements

• 2-4 years of hands-on experience managing Google Ads campaigns
• Google Ads Certification (Search, Display, Shopping, and/or Video) is mandatory
• Proven track record of achieving strong ROAS (Return on Ad Spend) and meeting KPIs
• Strong analytical skills with proficiency in Google Analytics and Google Tag Manager
• Experience with bid management strategies and automated bidding
• Excellent understanding of conversion optimization and landing page best practices
• Ability to manage multiple client accounts simultaneously
• Strong attention to detail and data-driven decision-making approach
• Excellent communication skills for client reporting and team collaboration

What We Offer

• Competitive salary package based on experience and skills
• Support for Google Ads certifications and other professional certifications
• Clear career growth opportunities within the organization
• Exposure to diverse industries and challenging projects
• Collaborative and learning-focused work environment
• Regular training sessions and skill development programs