Digital Marketing Manager

About the Role

We are seeking an experienced Digital Marketing Manager to lead our digital marketing initiatives and drive strategic growth across all online channels. This senior leadership position requires a seasoned professional who can build, mentor, and manage high-performing marketing teams while developing comprehensive digital strategies that deliver measurable business results.

Key Responsibilities

Team Leadership & Management

• Lead, mentor, and develop a team of digital marketing specialists across SEO, PPC, social media, content, and email marketing functions
• Conduct regular performance reviews, set individual and team KPIs, and foster a culture of continuous improvement
• Recruit, onboard, and train new team members to build a world-class digital marketing department
• Facilitate cross-training and knowledge sharing to ensure team versatility and resilience

Strategy Development & Execution

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and revenue targets
• Create annual and quarterly marketing plans with detailed roadmaps, milestones, and success metrics
• Identify emerging digital trends, technologies, and platforms to maintain competitive advantage
• Design integrated multi-channel campaigns that drive brand awareness, engagement, and conversions

Budget Management & ROI Optimization

• Manage and allocate digital marketing budgets across channels to maximize ROI
• Develop accurate forecasts and ensure efficient resource utilization
• Negotiate with vendors, agencies, and platform partners to optimize spend
• Track and report on marketing spend efficiency and cost-per-acquisition metrics

Stakeholder Reporting & Communication

• Present regular performance reports to C-suite executives and key stakeholders
• Translate complex marketing data into actionable insights and strategic recommendations
• Communicate campaign results, challenges, and opportunities clearly to non-technical audiences
• Build and maintain dashboards for real-time performance visibility

Cross-Functional Coordination

• Collaborate with Sales, Product, and Customer Success teams to ensure marketing alignment
• Work closely with creative teams to develop compelling campaign assets and messaging
• Partner with IT and development teams on marketing technology implementations
• Coordinate with external agencies and vendors to deliver integrated marketing initiatives

Requirements

• Experience: 4-6 years of progressive digital marketing experience with at least 2 years in a leadership role
• Proven track record of building and managing high-performing marketing teams
• Demonstrated success in developing and executing full-funnel marketing strategies
• Strong understanding of P&L management and marketing budget optimization
• Expert knowledge of digital marketing channels including SEO, SEM, social media, email, and content marketing
• Proficiency in marketing analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms
• Experience with CRM systems and understanding of sales-marketing alignment
• Excellent communication, presentation, and stakeholder management skills
• Data-driven mindset with ability to translate insights into actionable strategies
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

What We Offer

• Competitive salary package commensurate with experience and expertise
• Senior leadership role with significant organizational impact
• Opportunity to shape digital strategy and build a best-in-class marketing function
• Direct collaboration with executive leadership and strategic decision-making involvement
• Professional development opportunities and continuous learning support
• Dynamic, fast-paced environment with growth-oriented culture
• Comprehensive benefits package including health insurance and paid time off

Location

Pune, Maharashtra