E-commerce Marketing Specialist

About the Role

We are seeking a results-driven E-commerce Marketing Specialist to drive online sales growth through strategic marketplace marketing and conversion optimization. This role is ideal for a data-savvy marketer who understands the nuances of e-commerce platforms and can create compelling product experiences that convert browsers into buyers.

Key Responsibilities

Marketplace Marketing

• Develop and execute marketing strategies across major e-commerce platforms (Amazon, Flipkart, etc.)
• Manage sponsored product campaigns, display advertising, and promotional activities on marketplaces
• Optimize marketplace storefronts and brand stores for maximum visibility and engagement
• Stay current with marketplace algorithm changes and best practices
• Coordinate seasonal campaigns, flash sales, and promotional events
• Monitor competitor activities and pricing strategies across platforms

Product Listing Optimization

• Create and optimize product listings with compelling titles, descriptions, and bullet points
• Conduct keyword research and implement SEO strategies for product discoverability
• Manage product photography, A+ content, and enhanced brand content development
• Optimize backend search terms and product attributes for improved search rankings
• Ensure product information accuracy and consistency across all platforms
• Implement A/B testing for listing elements to improve performance

Promotional Campaigns

• Plan and execute promotional campaigns including deals, coupons, and lightning deals
• Coordinate with inventory and supply chain teams for promotional planning
• Develop compelling promotional messaging and creative assets
• Manage promotional calendar and ensure timely campaign execution
• Analyze promotional performance and optimize future campaigns based on learnings
• Collaborate with brand teams on product launches and special promotions

Conversion Optimization

• Analyze customer journey and identify conversion bottlenecks
• Implement strategies to improve add-to-cart rates and reduce cart abandonment
• Optimize product pages for higher conversion rates
• Develop and test pricing strategies to maximize revenue
• Create urgency and scarcity tactics to drive purchase decisions
• Monitor and improve key metrics including conversion rate, average order value, and customer lifetime value

Requirements

• Experience: 2-4 years of e-commerce marketing experience
• Hands-on experience with major e-commerce platforms (Amazon Seller Central, Flipkart, Shopify, etc.)
• Strong product marketing skills with ability to create compelling product content
• Proficient in data analysis with ability to derive actionable insights from sales and traffic data
• Experience with e-commerce advertising platforms and sponsored product campaigns
• Understanding of e-commerce SEO and product discoverability optimization
• Knowledge of inventory management and its impact on marketing strategies
• Familiarity with e-commerce analytics tools and reporting
• Strong attention to detail and organizational skills
• Bachelor’s degree in Marketing, Business, or related field

What We Offer

• Competitive salary based on experience and skills
• Opportunity to drive significant business impact through e-commerce growth
• Hands-on experience with leading e-commerce platforms and technologies
• Fast-paced, dynamic work environment with continuous learning opportunities
• Career growth path in the rapidly expanding e-commerce industry
• Collaborative team culture with supportive management
• Comprehensive benefits package including health insurance

Location

Pune, Maharashtra