Analytics & Reporting Specialist

About the Role

We are looking for a detail-oriented Analytics & Reporting Specialist to transform raw marketing data into actionable insights that drive strategic decision-making. This role is perfect for an analytical thinker who loves working with data, building dashboards, and uncovering the stories hidden within marketing metrics.

Key Responsibilities

Dashboard Creation & Management

• Design and build comprehensive marketing dashboards using Google Data Studio, Tableau, or similar tools
• Create real-time reporting solutions that provide visibility into key marketing metrics
• Develop automated reporting systems to reduce manual reporting efforts
• Build customized dashboards for different stakeholders (executives, managers, campaign teams)
• Maintain and update dashboards to reflect evolving business needs and new data sources
• Ensure data accuracy and consistency across all reporting platforms

Performance Analysis

• Analyze marketing campaign performance across all digital channels (SEO, PPC, social, email)
• Track and measure KPIs including traffic, conversions, engagement, and ROI
• Conduct deep-dive analysis to understand performance drivers and trends
• Perform cohort analysis, attribution modeling, and customer journey analysis
• Identify underperforming campaigns and recommend optimization strategies
• Benchmark performance against industry standards and competitors

Insights Generation

• Transform complex data sets into clear, actionable insights and recommendations
• Identify patterns, trends, and anomalies that inform marketing strategy
• Conduct A/B test analysis and provide statistical significance assessments
• Develop audience insights based on behavioral and demographic data
• Create predictive models to forecast campaign performance and outcomes
• Proactively surface opportunities for marketing optimization and growth

Stakeholder Reporting

• Prepare weekly, monthly, and quarterly performance reports for leadership
• Present findings to cross-functional teams in clear, compelling formats
• Translate technical metrics into business-relevant language for non-technical audiences
• Respond to ad-hoc data requests and provide timely analytical support
• Document reporting methodologies and maintain data dictionaries

Data Visualization

• Create visually compelling charts, graphs, and infographics that communicate insights effectively
• Develop standardized visualization templates for consistent reporting
• Apply data visualization best practices to enhance comprehension and impact
• Design executive summaries and presentation-ready materials

Requirements

• Experience: 2-4 years of experience in marketing analytics or business intelligence
• Expert proficiency in Google Analytics (GA4) including advanced configurations and custom reports
• Strong experience with Google Data Studio/Looker Studio for dashboard creation
• Advanced Microsoft Excel skills including pivot tables, VLOOKUP, complex formulas, and data modeling
• Basic SQL knowledge for data extraction and manipulation
• Experience with marketing platforms (Google Ads, Facebook Ads Manager, HubSpot, etc.)
• Understanding of digital marketing metrics and attribution models
• Strong analytical and problem-solving abilities
• Excellent attention to detail and data accuracy
• Strong communication skills with ability to present data insights clearly
• Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field

What We Offer

• Competitive salary commensurate with experience
• Opportunity to influence marketing strategy through data-driven insights
• Access to cutting-edge analytics tools and technologies
• Professional development opportunities in analytics and data science
• Collaborative environment working with marketing and leadership teams
• Career growth path into senior analytics or marketing leadership roles
• Comprehensive benefits including health insurance and paid time off

Location

Pune, Maharashtra