Lead Generation Specialist

About the Role

We are seeking a results-oriented Lead Generation Specialist to drive qualified lead acquisition and fuel our sales pipeline growth. This role combines strategic thinking with hands-on campaign execution to attract, capture, and qualify potential customers across multiple digital channels.

Key Responsibilities

Lead Generation Campaigns

• Plan, execute, and optimize multi-channel lead generation campaigns across paid search, social media, display advertising, and content marketing
• Develop targeted campaigns for both B2B and B2C audiences based on buyer personas and market segments
• Create compelling ad copy, offers, and calls-to-action that drive lead capture
• Manage campaign budgets and optimize spend allocation for maximum lead volume and quality
• Test different targeting strategies, ad formats, and messaging to improve campaign performance
• Coordinate with content teams to develop lead magnets including whitepapers, ebooks, webinars, and gated content

Landing Page Optimization

• Design and optimize high-converting landing pages for lead capture campaigns
• Implement A/B testing strategies to improve conversion rates continuously
• Optimize form fields, CTAs, and page layouts based on user behavior data
• Ensure landing pages are mobile-responsive and load quickly
• Create personalized landing page experiences for different audience segments
• Collaborate with design and development teams on landing page implementations

Lead Qualification & Scoring

• Develop and refine lead scoring models to identify high-quality prospects
• Implement lead qualification criteria based on demographic, firmographic, and behavioral data
• Create automated lead nurturing workflows to move leads through the funnel
• Establish MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) definitions
• Continuously optimize qualification processes based on conversion data and sales feedback
• Segment leads based on intent, engagement level, and fit with ideal customer profile

CRM Management

• Manage lead data within CRM systems ensuring accuracy and completeness
• Set up and maintain lead capture integrations between marketing platforms and CRM
• Create automated workflows for lead assignment, follow-up, and status updates
• Ensure proper lead tracking and attribution across all touchpoints
• Maintain data hygiene through regular cleaning and deduplication
• Collaborate with sales teams on lead handoff processes and feedback loops

Pipeline Reporting

• Track and report on lead generation metrics including volume, quality, cost-per-lead, and conversion rates
• Create pipeline dashboards showing lead flow from acquisition to opportunity
• Analyze funnel performance and identify bottlenecks or drop-off points
• Provide regular reports on campaign ROI and marketing contribution to revenue
• Forecast lead volumes and pipeline contribution based on historical data and trends

Requirements

• Experience: 2-4 years of experience in lead generation or demand generation marketing
• Proven track record in B2B and/or B2C lead generation campaigns
• Strong experience with conversion optimization and landing page best practices
• Deep understanding of marketing funnels and customer journey mapping
• Proficiency with CRM systems (Salesforce, HubSpot, or similar)
• Experience with marketing automation platforms and email marketing
• Knowledge of paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads)
• Strong analytical skills with ability to interpret campaign data and optimize performance
• Excellent communication skills for collaboration with sales and marketing teams
• Bachelor’s degree in Marketing, Business, or related field

What We Offer

• Competitive salary package based on experience
• Performance-based incentives tied to lead generation targets
• Opportunity to directly impact business growth and revenue
• Exposure to latest marketing technologies and automation tools
• Collaborative work environment with sales and marketing alignment
• Career advancement opportunities in demand generation and marketing
• Comprehensive benefits including health insurance and paid leave

Location

Pune, Maharashtra