Graphic Designer

Note: Hiring for an Antler-funded startup building in the next-generation fashion & apparel space.
Role: Graphic DesignerLocation: BangaloreBudget: 7 – 10 LPA
About UsWe’re building a Gen-z fashion brand powered by AI.Our mission is to reinvent fashion for a generation that values individuality over trends and self-expression over mass production.We’re building a brand that lives where Gen-z lives – Instagram, TikTok, Pinterest and the platforms shaping culture next.And we’re looking for a designer who doesn’t just make things look good, but understands why they should look that way.
The RoleAs a Graphic Designer, you’ll work closely with the founders, creative and marketing teams to build the visual identity of a new generation fashion brand from the ground up.You’ll work across social media, campaigns, product launches, performance marketing, website, creator collaborations and brand communication.This is a hands-on startup role. You’ll be expected to take an idea from “here’s what we’re thinking” → concept → design → execution, often with very little hand-holding.
What You’ll DoDesign creatives for Instagram, social media, digital campaigns and brand communicationDevelop visual concepts for product launches, campaigns and seasonal collectionsCreate static creatives, carousels, social assets, campaign KV and digital bannersWork with the content and influencer team to create assets for social platformsTranslate brand and marketing ideas into compelling visual storiesCollaborate with founders, marketers, content creators and fashion/design teamsMaintain consistency across the brand’s visual language while constantly evolving itCreate multiple creative directions and iterate quickly based on feedback and performanceWork on both brand-building and performance-oriented creativesUnderstand how design changes depending on the objective — whether it’s building aspiration, driving clicks, communicating price or selling a productKeep up with fashion, Gen-z aesthetics, social trends, typography, visual culture and emerging design formatsBuild and maintain a strong visual system as the brand scales
What We’re Looking For2–5 years of experience in graphic design or visual designStartup experience is a MUSTExperience working in fashion, beauty, lifestyle, D2C or consumer brands is a strong advantageStrong portfolio demonstrating real-world design work, not just template-based social media creativesStrong command of tools such as Adobe Creative Suite, Figma, Photoshop, Illustrator, etc.Strong understanding of composition, typography, colour, hierarchy and visual storytellingAbility to work quickly and handle multiple projects in a fast-moving environmentStrong attention to detailSomeone who can take feedback without losing the intent behind the design
We Care About Your Thinking, Not Just Your PortfolioWe will look at your portfolio and ask you why you made certain design decisions.
For example:Imagine we have two dresses — one priced at ₹1,999 and another at ₹4,999.How would you make the two products feel different visually?Would you change the typography?The photography treatment?The background?The colour palette?The amount of whitespace?The styling?The messaging?There isn’t necessarily one correct answer. We want to understand your thinking.
If you can explain the relationship between design, audience, positioning, price perception and business objective, you’ll do well here.
You’ll Thrive Here If You…Think beyond “Does this look nice?” and ask “What is this design trying to achieve?”Can explain the reasoning behind your creative choicesUnderstand that design is both art and communicationHave strong visual taste and an even stronger point of viewKnow what works on Instagram without simply copying what’s trendingCan move fast without compromising on qualityEnjoy working in ambiguity and figuring things out yourselfWant significant ownership rather than a narrowly defined design roleAre excited by the opportunity to help shape the visual identity of a brand from Day 1
ImportantStartup experience is mandatoryCandidates with frequent year-on-year job changes/hopping may not be a fit for this roleImmediate joiners or candidates with ≤30 days notice period preferredA strong portfolio is mandatoryBe prepared to walk us through your portfolio and explain the thinking behind your design decisionsIf you believe great design isn’t just about making something beautiful, but making people feel, understand and act, we’d love to see your work.