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Job Description
SEO & Link Building SpecialistExperience: 3–4+ YearsJob Type: Full-TimeLocation: Ahmedabad, Gujarat | On-site
About cmsMindscmsMinds is an enterprise WordPress development company helping businesses and enterprises build high-performance, scalable digital experiences. We’re looking for an SEO & Link Building Specialist who can strengthen our organic visibility through strategic link acquisition, content-driven SEO, and technical optimization.
What We’re Looking ForWe’re looking for someone with 4+ years of hands-on SEO experience, with particularly strong expertise in backlink generation and off-page SEO.
You should know how to build quality backlinks—not just generate a high number of links—and understand how links contribute to rankings, authority, and topical relevance.
Key ResponsibilitiesDevelop and execute white-hat link-building strategies to increase domain authority and organic rankings. Identify and acquire high-quality, relevant backlinks from authoritative websites. Conduct competitor backlink analysis and identify new link-building opportunities. Build relationships with publishers, bloggers, website owners, and industry-relevant platforms. Manage guest posting, link outreach, digital PR, resource link building, broken-link building, and niche edits where appropriate. Research relevant websites based on domain quality, topical relevance, traffic, authority, and link profile. Monitor and analyze backlink profiles using tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics. Identify toxic, spammy, or potentially harmful backlinks and recommend appropriate actions. Support keyword research, content optimization, internal linking, and on-page SEO.Track keyword rankings, organic traffic, referring domains, and backlink growth. Maintain accurate reports of outreach, acquired links, prospects, and campaign performance. Work closely with the content and development teams to identify SEO opportunities. Stay updated with Google algorithm changes and current SEO best practices.
Required Skills3–4+ years of practical SEO experienceStrong hands-on experience in link building and backlink acquisitionGood understanding of on-page, off-page, and technical SEOExperience with Ahrefs / SemrushWorking knowledge of Google Search Console and Google AnalyticsStrong understanding of anchor text, link relevance, authority, dofollow/nofollow, and referring domainsExperience with competitor backlink analysisStrong outreach and communication skillsAbility to evaluate websites and distinguish quality link opportunities from spamUnderstanding of SEO content strategy and keyword intentGood analytical and reporting skills
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