Generative Engine Optimization Specialist (SEO)

Job Description

• Krayr Media | Jaipur, Rajasthan | On-Site
• Full-time | 3-5 Years Experience
  About Krayr MediaWe are a full-service MarTech, branding, and content agency working with 150+ brands across luxury hospitality, F&B, Automobile, EdTech, D2C, real estate, event management, and lifestyle categories. Our work is built on tight, intentional craft: strategy, creative, and performance under one roof. With our footprint in Jaipur, we are building a dedicated GEO practice, and we are looking for a GEO Specialist who understands that discovery has moved from ten blue links to a single cited answer, and knows how to get a brand into that answer.
  The RoleYou own how our clients show up when the answer comes from an AI, not a search page. That means ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot, each of which cites differently and has to be worked differently. You audit where a brand stands today, build the strategy to earn citations, execute the content and off-site work that gets a brand quoted, and prove the movement with real measurement. Reddit sits at the centre of this, because it is one of the most heavily cited sources across today’s generative engines, and knowing how to build presence there without getting the brand torched is a craft in itself. This is a role for someone who has been paying close attention to how AI search actually works, not someone who read one thread about it last week.
  What You’ll OwnAI Visibility Audits: where a brand is cited today across each engine, against competitors, with a clear read on the gapsPer-engine GEO strategy: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot each treated on their own terms, not as one blended averageReddit strategy end to end: identifying the subreddits that matter, understanding how each engine pulls from Reddit, and building genuine, rules-respecting presence that earns citations instead of bansOff-site citation building across Reddit, Quora, and the third-party surfaces the engines trust for a given categoryOn-site work for retrieval: content structure, entity clarity, schema and structured data, and the FAQ and comparison formats that get quotedCategory and surface mapping: for each client, the specific sources and communities the engines cite in that verticalMeasurement: citation share, share of voice across engines, and the movement over time, reported per engine with honest framingPrompt and query research: understanding the real questions buyers ask an AI in each client’s categoryCoordination with the SEO team on where classic search and GEO overlap, and with the SMM and content teams on what needs to be published whereStaying ahead of a field that changes monthly, and translating each shift into what it means for our clients
  What We’re Looking For3 to 5 years in SEO, content strategy, or digital marketing, with real, demonstrable GEO work you can walk us throughDeep, hands-on Reddit knowledge and

Experience

this is a must, not a bonus. You understand subreddit culture, moderation, karma, and the line between contributing and spamming, and you have built or grown presence on Reddit that stuckA working, current understanding of how ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot retrieve and cite, and how they differ from each otherGenuine command of how generative engines source answers: retrieval, citations, entities, and why some brands get quoted and others do notStrong content and editorial judgment: you can shape or brief content that is structured to be retrieved and cited, not just to read wellComfort with GEO and AI-visibility tooling (Profound, Superlines, Conductor, Yext, or equivalent) and the willingness to learn oursThe ability to read citation and visibility data and turn it into a strategy conversation a client will act onHonest framing instinct: you talk in probability and evidence, not guarantees, because this field does not reward people who overpromiseComfort with fast turnarounds, multi-brand context switching, and a category that is being rewritten in real time

Bonus Points If YouHave run GEO or AI-visibility work for luxury, hospitality, or premium brandsHave grown a real Reddit presence or community and can show the receiptsUnderstand Quora, YouTube, and other UGC surfaces as citation sources, not just RedditHave classic SEO depth: technical, on-page, and link building that still underpins good GEOCan write, so you are not fully dependent on the content team to executeHave published or spoken on GEO, or have a point of view the field would find worth hearingAre based in Jaipur or open to relocating from tier 1 cities

What We OfferDirect ownership of a practice we are betting on, not a maintenance desk on an old channelA genuine chance to define the category with us while most agencies are still figuring out what GEO meansAccess to a multi-disciplinary team (strategists, SEO, writers, social, performance, production) across our officesWorking alongside the founder on strategic accounts, the GEO practice itself, and Jaipur market expansionCategory exposure across luxury hospitality, automobile, D2C, EdTech, and moreA team that ships high-craft work and does not settle for template thinkingCompetitive compensation aligned with experience and the rarity of this skill setAn office in Jaipur that treats craft, quiet focus, and creative rigor as non-negotiables