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Job Description
- The search landscape is being rewritten in real time. Google is no longer the only front door, buyers now discover, evaluate, and decide through ChatGPT, Gemini, Claude, and AI Overviews.
We are looking for an AVP – SEO to lead this shift from the front, someone who can build and scale our AI-driven discovery practice while owning revenue, margin, and delivery excellence spanning AIO/GEO, SEO, Content, Performance, and CRO. This is a builder’s role. You will define how an entire organization thinks about AI visibility.
Key Responsibilities - Lead AI-Driven Discovery (AIO/AEO/GEO) PracticeOwn AIO/AEO/GEO practice: strategy, delivery frameworks, and client outcomesBuild and evolve the standard operating playbook for AI visibility, covering technical readiness, content authority, and brand presence across AI platformsEducate clients honestly on what AI can and cannot deliver, and set the right expectations earlyTrain and upskill delivery teams so the entire organization speaks a consistent, credible AIO & LLM narrativeStay ahead of a fast-moving landscape (LLM behaviour, platform updates, ranking signal shifts) and translate that into strategy changes before competitors catch up
- Revenue & Margin AccountabilityOwn revenue and margin outcomes for your portfolio, tracked against real dashboardsProtect and grow margins through smart resourcing and effort tracking, without compromising delivery qualityRetain enterprise accounts for the long term by staying close to outcomesShape winning proposals with the sales team, with AI-driven discovery expertise as your edge in the roomSpot and convert cross-sell and upsell opportunities as client needs evolve toward AIO and beyond
- Delivery & Operational ExcellenceEnsure high-quality, timely, outcome-driven delivery across every account in your portfolioTrack effort variance against baseline estimates across SEO, Content, and every COE, and act on what the numbers tell youBuild a structured project review cadence with clear KPIs and clear ownership at every levelContinuously improve delivery processes through standardization and automation, not more headcount
- Systems, Automation & GovernanceDrive adoption of ERP as the single source of truth for tracking, billing, and performance. Build a culture where managers and teams use data to catch problems before they become escalationsMaintain strong client satisfaction and resolve risks and escalations before they threaten the relationshipIdentify what can be automated (keyword research, technical audits, reporting, etc.) and partner with tech to build it
- People Leadership & Capability BuildingBuild a strong leadership pipeline of managers and future leaders within your unitSet clear goals, KPIs, and career paths for your teamDrive continuous learning through structured training and mentorship, not just annual reviewsBuild a culture of ownership and accountability that scales as the team grows
What You Bring8+ years in digital marketing, SEO, or a related domain, with at least 2+ years owning revenue or business-unit performanceReal, hands-on AIO/AEO/GEO expertise. You should be able to walk into a room of CMOs and explain how AI platforms actually decide what to citeExperience managing large enterprise accounts and multi-disciplinary teamsStrong commercial instincts: you understand margins, utilization, and what actually drives profitability, not just deliveryComfort with dashboards, data, and systems as the way you run a businessA genuine builder’s mindset. You’d rather create the playbook than just follow one
If you have already built something like this inside your current organization and are ready to do it at a bigger scale, we would like to talk. Interested candidates can also share their resume at preeti.fadikar@infidigit.com
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This role is advertised by Infidigit, sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.