Search Engine Optimization Manager

About StockifyStockify is one of India’s fastest-growing marketplaces for pre-IPO and unlisted shares — helping retail and HNI investors access high-potential companies before they list on public exchanges. We operate across Bengaluru, Mumbai, Gurugram, Kolkata and Dubai, and are building the most trusted digital platform in the unlisted equities space.

We are now looking for a senior SEO professional who has actually built organic growth — not managed it from a distance. If you can point to rankings, traffic and citations you personally moved, this role is for you.

What You Will OwnThis is an individual contributor + strategy role. You will be the SEO function at Stockify — setting the direction, executing the work and reporting impact directly to the Co-Founders and Marketing Lead.

Your ownership spans five pillars:Technical SEO — Site health, Core Web Vitals, crawl architecture, schemaOn-Page & Content SEO — Keyword strategy, content optimization, topic clustersOff-Page SEO — Link building, digital PR, domain authority growthAEO & GEO — Visibility on AI answer engines (ChatGPT, Perplexity, Gemini, SGE)Local & Social SEO — Google Business Profiles, NAP, social discoverability

Key ResponsibilitiesTechnical SEO & Site PerformanceConduct and own quarterly technical audits covering crawlability, indexation, site architecture, canonicalization, redirects, broken links and duplicate contentMonitor and improve Core Web Vitals (LCP, CLS, INP), page speed and mobile usability across all page typesImplement and maintain structured data / schema markup — Organization, FAQ, Product, BreadcrumbList, FinancialProduct — with a focus on rich result eligibilityMaintain XML sitemaps, robots.txt and ensure SEO best practices are embedded into every new release: Stock Screener, Annual Reports, Price List, Blog and Company PagesCollaborate with developers to ship fixes with measurable before/after impact

On-Page & Content SEOOwn keyword research and mapping across the unlisted shares, pre-IPO investing, ESOP liquidation and SME IPO space — both informational and transactional intentOptimize page titles, meta descriptions, H-tag hierarchy, internal linking, content depth and URL structure across all site sectionsBuild and maintain topic clusters and pillar pages around core investment themes: unlisted share prices, pre-IPO investing, company profiles and market educationBrief, review and optimize SEO-driven articles and landing pages in collaboration with content writers — embedding E-E-A-T signals throughoutIdentify and resolve content cannibalization, thin content and underperforming pages with a clear improvement or consolidation plan

AEO & GEO — AI Search VisibilityDevelop and own Stockify’s strategy for being cited and surfaced by AI answer engines: ChatGPT, Perplexity, Google AI Overviews (SGE), Gemini and Bing CopilotStructure content for featured snippets, answer boxes, PAA (People Also Ask) and conversational queries — especially for investment and company research queriesTrack brand citation and mention share across generative search platforms; build a repeatable AEO/GEO playbook with documented winsIdentify which content formats earn the most AI citations in the fintech and investment vertical — definitions, comparison tables, step-by-step guides, data pages — and systematically scale them

Off-Page SEO & Authority BuildingDesign and execute link-building campaigns: digital PR, data-led content, expert commentary, finance directories and niche listing sitesManage backlink profile health: continuous monitoring, toxic link identification, disavow file maintenance and competitive link gap analysisBuild relationships with finance and investment media, newsletters and aggregators to earn high-DR editorial linksTrack domain authority, referring domain growth and link quality metrics with a clear ROI view per campaign

Local SEO & Social DiscoverabilityOwn and actively manage Google Business Profile listings across all Stockify locations — Bengaluru, Mumbai, Gurugram, Kolkata and DubaiMaintain NAP consistency, respond to reviews, publish regular GBP posts and optimize categories, Q&A and service attributesApply SEO best practices across social profiles — LinkedIn, Twitter/X, YouTube: profile optimization, keyword usage and content discoverability

Analytics, Reporting & Competitor IntelligenceDefine and own SEO KPIs: organic sessions, keyword rankings, impressions, CTR, conversions and AI-citation shareMaintain live dashboards in GA4 and Google Search Console; deliver clean monthly reports to the leadership teamRun ongoing competitor analysis — track ranking movements, content gaps and backlink strategies against UnlistedZone, Planify, InCred Markets and other unlisted-share platformsTranslate data into a prioritized monthly action plan, not just a status update

What We Are Looking ForNon-negotiables — every item must be provable in your application:Min 5–8 years of hands-on, end-to-end SEO experience — ideally on a fintech, finance or investment websiteProven technical SEO execution: you have run audits, found critical issues and shipped fixes — bring an exampleExpert-level Google Search Console and GA4; proficient in Ahrefs, SEMrush or Screaming FrogSolid working knowledge of HTML, CSS and JavaScript rendering and how they affect crawling and indexationDemonstrated AEO / GEO understanding — you know how AI search works and have experimented with optimizing for itHands-on link building — you have built links, not just audited themExperience managing Google Business Profiles for multi-location businessesAnalytically sharp and commercially minded — you translate rankings into traffic and traffic into revenueStrong written communication — you can brief a writer, write a meta or explain a crawl issue to a developer without switching modes

Good to HaveDirect experience in fintech, capital markets, wealth management or pre-IPO / unlisted share platformsFamiliarity with SEBI guidelines and compliance sensitivities of financial content in IndiaExperience with Looker Studio, Python scripts or automation tools for SEO workflows

CompensationFixed Monthly: ₹10 LPAPerformance Incentives: Salary upto 3 months

How to ApplySend your application to mamatha@stockifyfintech.com

Subject line: SEO Manager Application — [Your Name]

Please include:Your CV or LinkedIn profileA short note (150–200 words) on a website you have grown organically — what the site was, what you did, and the measurable resultAt least one SEO audit sample, case study or ranking screenshot that shows your hands-on work

Applications without a proven growth example or audit sample will not be reviewed.