Youtube Manager
Puretech Digital - A Genesis Company
Posted 4 weeks ago
XF-00194
Mumbai Metropolitan Region
Full Time
Digital Marketing
2-4 years
Required Skills
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Job Description
Job Description
YouTube Growth & Channel ManagerExperience: 2–4 YearsLocation: MumbaiDepartment: Content
About The RoleWe are looking for a YouTube Growth & Channel Manager who understands both content strategy and platform growth mechanics. The role involves managing YouTube channels end-to-end. Including uploads, optimization and metadata management to audience growth, discoverability, retention tracking, and operational excellence. The ideal candidate should be comfortable working across SEO, analytics, content publishing, client coordination, and YouTube best practices. Experience with large content libraries, and performance reporting is preferred.
Key ResponsibilitiesYouTube SEO & DiscoverabilityOptimize video titles, descriptions, tags, chapters, playlists, and metadata for search visibility and recommendationsConduct keyword and topic research using YouTube Search, Google Trends, competitor analysis, and SEO toolsIdentify underserved search opportunities and recommend content improvementsImplement AEO/GEO-oriented optimization practices for video discoverability across search ecosystemsMaintain metadata consistency and publishing standards across channelsChannel ManagementManage day-to-day YouTube publishing operationsSchedule uploads, manage thumbnails, playlists, end screens, cards, captions, and community postsEnsure videos are properly categorized and aligned with channel strategyMonitor channel hygiene, copyright issues, policy compliance, and content quality standardsPerformance & AnalyticsTrack channel KPIsAnalyze video performance trends and provide actionable recommendationsPrepare weekly/monthly performance dashboards and reportsMonitor competitor channels and benchmark performance trendsContent Strategy SupportWork closely with content, creative, and brand teams to improve video performanceSuggest title variations, thumbnail directions, content hooks, and audience retention improvementsAssist in developing content calendars aligned with audience demand and search behaviorAssist in developing YT Thumbnails based on brand guidelinesSupport topic shortlisting for product and informational videos across funnels and evergreen content strategiesOperational ExcellenceMaintain publishing trackers, optimization checklists, and workflow documentationCoordinate with editors, designers, agencies, and internal stakeholdersEnsure timely execution of uploads and optimization tasks at scaleSupport experimentation across thumbnails, titles, formats, and posting schedulesRequired Skills & Qualifications2–4 years of experience managing or optimizing YouTube channelsAn understanding of YouTube SEO, recommendations, and audience growth principlesFamiliarity with YouTube Analytics and StudioExperience with keyword research and competitor analysis toolsStrong understanding of metadata optimization and content structuringProficiency in Excel/Google Sheets and PowerPoint for reporting and trackingStrong communication and stakeholder management skillsAbility to manage multiple videos/projects simultaneouslyGood to HaveExperience handling channels for BFSI, or consumer sectorsFamiliarity with AI tools for optimization workflows and content supportUnderstanding of audience retention strategies and thumbnail testingExperience with YouTube Shorts optimizationBasic understanding of Google Search/Video SEO ecosystems
Tools Commonly UsedYouTube StudioGoogle TrendsTubeBuddy / vidIQGoogle Sheets / ExcelPowerPointCanva / Photoshop / Illustrator (basic coordination level)Analytics & reporting dashboardsAI-assisted research and optimization tools
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