Search Engine Optimization Manager

Job description

Designation: Senior SEO Executive / Associate SEO ManagerDepartment: Global MarketingEmployment Type: Full-time

About the Role

TutorCloud is an AI platform for education, serving parents/students directly and, separately, schools/districts, around the globe. This is a hybrid execution + management role. We need someone who can personally run technical audits, write on-page fixes, and manage a crawl report and who can manage a junior SEO exec plus a content agency against a shared strategy, without every task routing back through the SEO Lead. You’ll own day-to-day delivery; the SEO Lead owns overall strategy and stakeholder sign-off.

Key Responsibilities

1. Technical SEO (hands-on)Run and interpret Screaming Frog crawls on a regular cadence, with particular attention to indexability regressions introduced by the ongoing React migration (JS rendering, hydration issues, broken canonical/meta injection)Own execution of the geo-redirection audit and ongoing monitoring — crawler detection method, 302 vs 301 usage, hreflang reciprocity, Vary header correctness, and content-parity checks between crawler and user viewsManage redirect chains, canonicalization, structured data/schema, Core Web Vitals and crawl budget issuesFlag anything that drifts toward cloaking risk before it becomes a live problem, not afterApply internal linking best practices so link equity flows to priority pages — working within the site’s existing IA/structure, not designing it from scratch2. On-Page & Content SEOWrite keyword briefs to spec: intent classification, per-market MSV, competitor SERP page-type analysis, and correct handling of MSV-duplicate keyword groups (no volume double-counting)Execute and QA on-page changes at scale across build phasesAct as the SEO sign-off gate between Content Marketing’s wireframes and go-liveQA the content agency’s output against brief, not just topic relevance3. Off-Page SEORun link-building/digital PR execution and outreachOngoing backlink audits via Arefs — quality of referring domains, disavow decisions where needed4. Analytics & ReportingFully hands-on in GA4 (custom events/conversions), GTM (tag/trigger implementation without waiting on engineering), and Search Console (query/page/country-level analysis)Build regular performance reporting — traffic, rankings, conversions — for the SEO Lead and stakeholdersSanity-check the numbers you’re reporting on: catch inflated or contradictory assumptions in shared data rather than passing them upstream unchecked5. AI & AutomationUse AI tools (ChatGPT, Claude, or similar) day-to-day to speed up keyword research, briefs, and reportingWillingness to be trained on building AI-assisted SEO workflows (clustering, brief drafting, crawl-issue triage) — no prior experience building these required, just comfort learning and adopting them6. Team & Stakeholder ManagementManage and QA the Junior SEO Executive’s keyword research, on-page work, and reportingBe the primary point of contact for the content agency — hold them to briefs, not just topic ownershipPartner directly with Content Marketing on landing page builds and Engineering on technical fixes

Must-Haves

4–7 years of hands-on SEO experience, including at least 1–2 years managing a junior team member and/or an external agencyGenuinely hands-on in GA4, GTM, and Search Console — able to configure events/conversions and implement tags directly, not just read dashboardsStrong technical SEO fundamentals: crawlability, indexation, redirects, reflag, structured data, Core Web VitalsSolid on-page and content SEO experience — briefing, execution, and SERP intent analysisWorking off-page/link-building experienceAdvanced, regular practical use of Arefs and Screaming Frog (not occasional/self-taught level)Working understanding of internal linking best practices (link equity, priority-page routing)Comfortable using everyday AI tools (ChatGPT, Claude, or similar) for research/writing/reporting — willingness to learn AI-driven SEO workflow automation on the job, no prior build experience requiredComfortable working with a JS-rendered/SPA site (React, Vue, or Angular) and its crawl/indexation quirksStrong spreadsheet skills for keyword data management and deduplication

Good to Have

Exposure to B2B or lead-gen SEO (nice to have, not required)Edtech or other compliance-adjacent vertical experience (comfort with trust/compliance content — FERPA, COPPA, GDPR)Multi-market/international SEO experience — reflag at scale, geo-targeting, IP-based redirection and its risksExperience managing or briefing external content agencies

Equal Opportunity EmployerWe are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.