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Job Description
About Apty:Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved. We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.
Role overview
Weʼre looking for an SEO Manager (4-7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape. This is not a traditional SEO role.
You will own:Search strategy across Google + AI platforms (GEO / AI search)Keyword + intent strategyContent structure and optimizationOrganic pipeline contribution
You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.
What youʼll own
- AI-first SEO strategy (core focus)Build and execute an AI-first search strategy (GEO + LLM optimization)Optimize Apty for:AI search engines (ChatGPT, Perplexity, Gemini)Featured snippets / zero-click resultsEntity-based search and semantic relevanceEnsure Apty content is discoverable, extractable, and quotable by AI systems
- Keyword & search intent ownershipOwn end-to-end keyword strategy:High-intent keywordsProblem-led keywordsMap keywords to:Buyer stagesCore personasMove beyond volume → focus on pipeline-driving intent
- Content strategy & structureWork with content team to:Define content briefs, outlines, and narrative structureEnsure every page is:Search-optimizedAI-readableOutcome-led (not feature-led)Enforce:Clear information hierarchyInternal linking strategyTopic clusters and authority building
- Technical & on-page SEOOwn on-page optimization:Metadata, schema, headings, internal linksPartner with engineering for:Site performanceIndexing, crawlabilityStructured data for AI/search engines
- Performance & growthTrack and improve:Pipeline contribution from SEORun experiments across:Content formatsAI visibilityConversion optimization
How we work:We lead with outcomes, not activityWe donʼt create content for volume — we create content that:ranks,gets picked up by AI,and drives pipelineYou will not be measured on:blog countvanity trafficYou will be measured on:business impact
What success looks like:Organic becomes a a predictable pipeline channelApty appears in AI-generated answers for key category queriesHigh-intent keywords consistently rank in top positionsContent is cited, not just indexed
Experience
4-7 years in SEO for B2B SaaSProven track record of:Driving pipeline (not just traffic)Ranking high-intent keywordsAI-first mindset (Critical)You understand that SEO is changing. You have experience with:AI search / LLM optimization (or strong exposure)Entity-based SEO and semantic searchWriting for machines + humansYou think in terms of:Will ChatGPT cite this?”“Will this show up in AI answers?”“Is this structured for extraction?”
Core
Skills
Keyword research & intent mappingContent strategy and structuringOn-page and technical SEOAnalytics (GA4, Search Console, SEO tools)
Nice to have
Experience in:SaaS categories like DAP, ERP, CRM, HR techUnderstanding of:Product-led growthB2B buyer journeys
Interested in this position?
This role is advertised by Apty, sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.