Social Media Campaign Strategist

Experience

3–5 YearsJob Type: Full-Time, On-siteLocation: Mohali, PunjabNO ONLINE INTERVIEWS

Key Responsibilities

Social Media Strategy: Develop and manage comprehensive social media strategies aligned with business and marketing objectives. Content Strategy: Develop content strategies, themes, messaging, formats, and monthly content calendars based on target audience and brand positioning. Lead Generation & Business Growth: Develop and optimize social media initiatives to generate leads, improve conversions, and support business growth. Social Media Management: Manage and grow social media presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. Paid Campaigns: Plan, execute, monitor, and optimize paid social media campaigns based on campaign objectives and performance. Audience & Competitor Research: Conduct audience, competitor, market, and industry research to identify opportunities and strengthen content and marketing strategies. Content Creation: Develop and oversee engaging, relevant, and platform-specific content.SEO & Analytics: Apply SEO best practices and use tools such as Google Analytics and social media analytics to track and improve performance. Reporting & Insights: Prepare regular performance reports and provide actionable recommendations based on data and campaign results.AI-Assisted Content: Effectively use AI tools for content research, ideation, creation, and optimization. Cross-functional Collaboration: Work with sales, design, and other teams to ensure consistency in messaging, branding, and marketing execution.

Qualifications & Skills:3–5 years of experience in Social Media, Digital Marketing, Content Strategy, or a similar role. Strong understanding of B2B marketing and lead generation. Proven experience in developing and managing end-to-end social media strategies. Hands-on experience with LinkedIn, Instagram, Facebook, and YouTube, etc. Strong understanding of paid social media campaigns and performance marketing. Excellent content strategy, writing, and communication skills. Ability to work independently and take complete ownership of assigned responsibilities. Experience managing social media for multiple industries or business segments will be an advantage.