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Job Description
Position: Social Media Manager
Company: MaliaoEmployment Type: Full-timeLocation: New Delhi, Delhi, IndiaWork Mode: On-siteExperience: 7+ Years
About MaliaoMaliao is a growing beauty and cosmetics brand focused on creating engaging, trend-driven products and building a strong digital presence. We are looking for an experienced Social Media Manager to lead our social media strategy, strengthen brand communication, and drive meaningful audience engagement across digital platforms.
Job OverviewThe Social Media Manager will be responsible for developing and executing Maliao’s social media strategy across platforms such as Instagram, Facebook, YouTube, LinkedIn, and other relevant channels. The ideal candidate should have strong knowledge of the beauty, cosmetics, lifestyle, and D2C space, a sharp understanding of social media trends, excellent content judgment, and the ability to turn brand objectives into high-performing digital campaigns.
Key ResponsibilitiesDevelop and execute the overall social media strategy aligned with Maliao’s brand and business objectives. Manage and oversee Maliao’s social media presence across all relevant platforms. Create monthly and weekly social media content calendars and ensure timely execution. Identify emerging social media trends, formats, sounds, creators, and platform opportunities. Work closely with the Creative, Influencer Marketing, E-commerce, and Marketing teams to develop integrated campaigns. Plan and execute campaigns for product launches, promotions, festivals, events, and brand initiatives. Develop strong content ideas, concepts, hooks, captions, and storytelling formats. Review and approve social media content before publishing to maintain brand consistency. Monitor comments, messages, audience sentiment, and community engagement. Develop strategies to increase followers, reach, engagement, brand awareness, and conversions. Track and analyse social media performance using relevant metrics and analytics tools. Prepare regular performance reports with insights, learnings, and actionable recommendations. Conduct competitor and market analysis to identify opportunities and improve Maliao’s positioning. Coordinate with influencers and content creators wherever required for social media campaigns. Stay updated with changes in social media algorithms, platform features, and digital marketing trends. Manage social media budgets and paid promotional activities in coordination with the marketing team, where applicable. Take ownership of social media KPIs and continuously optimise the strategy based on performance.
Required Skills & Qualifications5+ years of professional experience in Social Media Management, preferably within beauty, cosmetics, fashion, lifestyle, FMCG, or D2C brands. Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and emerging social platforms. Proven experience in building and executing successful social media strategies. Strong understanding of content marketing, social media analytics, and audience growth. Excellent copywriting, communication, and storytelling skills. Strong creative thinking and understanding of visual content. Ability to identify trends early and translate them into relevant brand content. Experience working with creative teams, influencers, agencies, and cross-functional teams. Strong project management and organisational skills. Data-driven approach with the ability to interpret performance metrics and make strategic decisions. Ability to manage multiple campaigns and deadlines simultaneously. Strong knowledge of the Indian social media and digital marketing landscape.
PreferredExperience with a beauty/cosmetics or D2C brand. Experience managing a high-growth social media account. Strong understanding of Instagram Reels, short-form video, UGC, influencer content, and viral content formats. Experience with social media management and analytics tools. Experience in launching and scaling social media campaigns.
Key Performance IndicatorsGrowth in social media reach and engagement. Follower and community growth. Content performance and engagement rate. Organic traffic and social-driven conversions. Campaign performance and ROI.Consistency and quality of content execution. Brand awareness and audience sentiment. Successful execution of product launches and social media campaigns.
Walk-in InterviewIf you are located nearby and available to visit our office, you are welcome to attend a walk-in interview.📅 Date: 18 August to 21 August 2026⏰ Time: 11:00 AM to 3:00 PM📍 Location: Maliao, New Delhi, Delhi, India
Candidates are requested to carry their updated resume and, if applicable, portfolio/work samples.
How to Apply
Interested candidates can share their updated resume with: 📧 hr@maliao.in (Please mention “Application – Social Media Manager” in the subject line).
If you are a creative, strategic, and data-driven social media professional who knows how to turn ideas into impactful digital conversations, we would love to hear from you.
Interested in this position?
This role is advertised by Maliao, sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.