Social Media Marketing Specialist

Designation: Social Media Marketing SpecialistLocation: MumbaiExperience: 2–5 yearsFunction: Marketing
About the RoleWe are looking for a creative and data-driven Social Media Marketing professional to own and grow Plush’s social media presence across platforms. The role will be responsible for:

• developing social media strategy
• driving engagement and growth
• working closely with the content and creative teams
• ensuring Plush remains culturally relevant and top-of-mind among its target audience

Key ResponsibilitiesSocial Media StrategyDevelop and execute the social media strategy aligned with overall brand and business objectives. Build monthly content calendars across Instagram, YouTube, Facebook, LinkedIn and other relevant platforms. Identify emerging trends, formats and opportunities to grow reach and engagement. Develop platform-specific strategies rather than repurposing the same content everywhere. Content & CampaignsWork closely with the Content Creator, Creative and Brand teams to develop engaging social-first content. Drive Reels, static content, carousels, stories, campaigns and influencer-led content. Translate brand campaigns into compelling social media narratives. Develop social media campaigns around launches, products, festivals and relevant cultural moments. Community & EngagementOwn day-to-day community management and audience engagement. Monitor comments, DMs, conversations and brand mentions. Identify consumer conversations and insights that can inform content and brand strategy. Build an active and engaged Plush community. Influencer & Creator CollaborationWork with the influencer/creator marketing team to identify relevant creators. Support campaign briefs, content reviews and performance tracking. Identify emerging creators and social trends relevant to the brand. Analytics & PerformanceTrack key metrics including reach, engagement, followers, views, shares, saves and conversions. Analyse content performance and identify what is working and what isn’t.Prepare monthly social media performance reports with actionable insights. Continuously optimise the content strategy based on data. What We’re Looking For2–5 years of experience in social media marketing, digital marketing or social media management. Strong understanding of Instagram, Reels, YouTube and emerging social platforms. Excellent understanding of social media trends and internet culture. Strong content sense and storytelling ability. Experience managing social media calendars and campaigns. Comfortable working with creators, agencies and cross-functional teams. Strong analytical skills and ability to translate data into actionable insights. Excellent communication and project management skills. Experience with consumer brands, FMCG, D2C or lifestyle brands is a plus.