Social Media Manager

Company Description Chai Nagri is a fast-growing F&B and retail brand dedicated to making Indian chai a globally loved beverage, blending traditional flavors with a modern café experience. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand has grown from a university corridor concept to a network of 30+ outlets across multiple Indian states. Chai Nagri offers freshly brewed, diverse variants of authentic Indian chai and a range of comfort foods that appeal to a wide audience. The company is expanding into retail with ready-to-brew chai boxes, premium tea gifting under Chai Nagri Creations, and franchise opportunities for partners. With an active presence on social media, Chai Nagri invites people to be part of a dynamic journey where every sip reflects its vibrant culture.

Responsibility

Campaign Planning & Execution – Plan, execute, and manage online and offline marketing campaigns from concept to completion, ensuring timelines and campaign objectives are met. Digital Marketing – Strong understanding of Meta Ads, SEO, social media growth, audience targeting, and overall digital campaign performance. Data & Analytics – Monitor campaign performance, engagement, reach, leads, and ROI, and use insights to improve future strategies. Branding & Content Strategy – Develop content ideas, campaign concepts, brand messaging, positioning, and creative direction across social media platforms. Team & Communication – Coordinate with designers, video editors, content creators, vendors, outlets, and internal teams to ensure smooth execution and brand consistency. Social Media Management – Manage day-to-day content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms while maintaining a consistent brand presence. Content Calendar & Trend Planning – Build monthly content calendars, identify relevant trends, and plan reels, statics, stories, and campaign content accordingly. Community & Audience Engagement – Monitor comments, messages, and audience interactions while working to improve engagement and strengthen the brand community. Performance Reporting & Strategy Improvement – Prepare regular social media reports, track platform-wise growth, and recommend improvements based on performance insights.