LI
XF-00309
Full Time
Digital Marketing
Performance Creative Strategist – Work From Home
Posted 4 weeks ago
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Job Description
- Performance Creative Strategist — LifeGuru AppOwn the performance creative engine of India’s fastest-growing devotion-tech startup
CompanyLifeGuru App — Online Mandir Puja, Chadhava & Spirituality• Android app: play.google.com/store/apps/details?id=app.lifeguru.user• iOs app: https://apps.apple.com/in/app/lifeguru-spirituality/id6749894405 • Website: https://lifeguru.app/
Location & Working DaysRemote (Work from Home / Anywhere in the World – Bali, Thailand, Pahadon se, Beach se) · 5 days a week
About LifeGuru Puja SevaLifeGuru Mandir Puja Seva is bringing devotion online — making it trustworthy, simple, and accessible to 100 crore+ devotees around the world. We’ve built the product. Now we need someone to turn performance marketing into our biggest growth lever, one high-ROAS creative at a time. Founders: Prathamesh Dembla · Bhanu Prakash · Satyendra SinghOur founders have a proven track record of growing Licious by 10X and Milkbasket by 100X.
Why This Role Is SpecialDevotion is India’s largest and most emotional category — and almost nobody is doing world-class performance creative work in it. You’ll run rapid creative experiments against a ₹1 Crore+/month marketing budget and directly move our CAC and ROAS. You won’t be one performance marketer buried under a media buying team; you’ll own the creative side of growth end-to-end — frameworks, hooks, scripts, and execution — working directly with the founders.
Your Mandate1. Creative Frameworks: Build and maintain a structured library of creative frameworks and hypotheses — hooks, angles, formats, offers — to test systematically across Meta, Google, and YouTube performance campaigns - Hooks & Scripts: Ideate, research, and write scroll-stopping hooks and full scripts (UGC-style, testimonial, festival/ritual-led, direct-response) that translate devotional emotion into high-converting ad creative
- Guide Video Editors: Brief and direct video editors frame-by-frame where it matters — pacing, hook placement, captions, CTAs — turning your scripts into high-ROAS performance marketing videos
- Metrics & Iteration: Own the core performance metrics — CTR, thumb-stop rate, hook retention, CPA, ROAS — and use them to kill underperforming creatives fast and double down on what’s winning.
Who Should ApplyRate yourself honestly. If you’re a 9/10 on these, we want to hear from you:• Performance-First Creative Mind (Essential): You think in hooks, angles, and frameworks before you think in aesthetics. You can point to specific ad creatives you’ve built that moved CTR, CPA, or ROAS — not just campaigns you ‘oversaw’.• Hands-On Maker: You don’t just write briefs — you can script, and can direct editors precisely and unblock them when needed.• Data-Led: You read CTRs, thumb-stop rates, and hook retention daily, form hypotheses from them, and let the data kill your darlings — not your gut.• Ready to Slog: This is not a 9-to-6 role. Festivals don’t wait, trends don’t wait, and neither do we. You’ll operate like a founding team member within 2–3 months.
What Success Looks Like In This Role• Build the Creative Framework for Testing: a living, structured system of hooks, angles, and formats that the team tests against every week, not one-off ideas.• Grow Our New User ROAS: your creative output measurably moves the needle on ROAS for new user acquisition.• Identify Winners in Creatives: you can reliably spot which creatives are working (and why) early, and replicate it across.• Nurture and Build a Team of Creative Folks: you grow from an individual contributor into someone building and leading a creative team around you.
Perks• Founding-team seat in a startup creating a massive dent in the largest market (Religion & Spirituality) in the country.• Total creative ownership over performance marketing — your scripts and frameworks go live in front of lakhs of users, with no layers of approval.• Direct mentoring from founders who have scaled Licious 10X and Milkbasket 100X.• Competitive compensation with cash + ESOPs — own a piece of what you build
Interested in this position?
This role is advertised by LifeGuru, sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.