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Job Description
Role Summary:We’re building a high-velocity D2C Content Engine, and scripts are at the heart of it. We’re looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isn’t long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms. This role sits at the intersection of creativity and performance marketing.
Roles & Responsibilities
Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaignsDeveloping multiple hook and angle variations for structured A/B testingTranslating consumer insights into simple, persuasive, direct-response messagingPartnering with creators and editors to ensure scripts are platform-native and performance-optimizedLearning from performance data (CTR, Hook Rate, etc) and iterating quicklyContributing to a high-volume creative pipeline with speed and consistency
What we’re looking for
2–5 years of experience in D2C/performance marketing contentStrong understanding of Meta and short-form video ecosystemsComfort writing in direct-response style (clear problem–solution, objection handling, urgency)Ability to produce quality work at paceHigh ownership mindset, you care about results, not just output
Interested in this position?
This role is advertised by Honasa Consumer Ltd., sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.