Performance Marketing Specialist

Location

Noida, Sector 127 (On-site)

Employment Type

• Full-time
• 5 days a week

Experience

5–6 years Function: Paid Media / Performance MarketingAbout InnovXpertInnovXpert is a fast-growing digital and AI marketing agency based in Noida. We manage social media, SEO, paid media, website development, branding, and content for a diverse portfolio of brands across media, D2C, manufacturing, F&B, and more — including names like Outlook, Apollo Pipes, REALIST, Veyara Roots, and Arvaaya Foods. We’re a numbers-first team that treats every rupee of ad spend as an investment, and we’re looking for someone who thinks the same way. The RoleWe’re hiring a Performance Marketing Manager to own and scale paid campaigns across our client roster. This is a hands-on, results-driven role for someone who lives and breathes ROAS, CAC, CTR, and conversion rates — and who is equally confident building a strategy in a spreadsheet and presenting it across the table to a client. You’ll be the go-to expert for paid growth, from planning and execution to reporting and optimization. Key ResponsibilitiesPlan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads (Facebook & Instagram).Own campaign performance end-to-end — budgets, bidding, targeting, creatives, landing pages, and A/B testing — against clear KPIs (ROAS, CPA, CTR, conversion rate).Manage and scale spend across multiple client accounts spanning different industries, without letting quality or attention slip. Track, analyze, and interpret performance data; turn numbers into clear insights and actionable next steps. Build and present campaign strategies, performance reports, and recommendations directly to clients with clarity and confidence. Set up and maintain tracking and measurement infrastructure (GA4, Meta Pixel, conversion tracking, UTMs).Stay ahead of platform updates, ad formats, and industry best practices to keep our clients competitive. Collaborate with in-house creative, content, and account teams to keep campaigns sharp and on-brand. What We’re Looking For5–6 years of hands-on performance marketing experience, ideally in an agency or managing multiple brands. Expert-level command of Google Ads and Meta Ads — you can build, diagnose, and scale campaigns without hand-holding. Strong analytical mindset — genuinely comfortable with numbers, dashboards, and data-driven decision-making. Excellent communication and presentation skills, with the confidence to lead client conversations and defend a strategy with data. Solid understanding of the full funnel — from awareness to conversion and retention. Working knowledge of analytics and tracking tools (GA4, Meta Business Suite, Google Tag Manager).Organized, ownership-driven, and able to juggle multiple accounts and deadlines. Added AdvantageExperience running marketplace ads (Amazon Ads, Flipkart, and similar platforms).Exposure to D2C / e-commerce brands and Shopify-based businesses. Experience with conversion rate optimization and landing page testing. Why Join InnovXpertWork on a varied, high-quality client portfolio across multiple industries. Real ownership and a direct line to leadership — your work and your numbers are visible and valued.A performance-first culture where results speak louder than titles. Room to grow as the agency grows. DetailsLocation: InnovXpert Office, Sector 127, Noida (on-site, no remote/hybrid).Schedule: Full-time, 5 days a week. Compensation: Competitive, based on experience and qualifications.