MA
XF-00331
Full Time
Digital Marketing
Assistant Manager Performance Marketing AM – US
Posted 2 months ago
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Job Description
- Role
- Assistant Manager, Performance Marketing AM
- USExperience: 3+ yearsLocation
- Remote
Company Description Maino.ai is Leveraging technology & AI, we are building an end-to-end automated, intelligent & ROI-driven martech platform that capitalizes on Machine learning & Generative AI to provide a one-stop solution to all the marketing needs of an organization.
Role Description We are seeking an Assistant Manager, Performance Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. The Assistant Manager, Performance Marketing will work closely with our clients and internal teams to deliver results-driven marketing campaigns.
ResponsibilitiesPlan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etcUnderstanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of businessAhead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlierMonitor and analyze campaign performance data, identify trends, and make recommendations for optimization. Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholdersDesign, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insightsUnderstanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channelsDesigning experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIsConducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics
QualificationsDeep interest and discipline in learning the skills required to excel in the role Strong Communication and Proficiency in English. Inherent interest in how the internet works & user trends on internet consumptionGood with numbers; analytical skills involving a data-driven approach to problem-solvingProficiency in ms excel is a great add-onA knack for content, copy, and creative areas is a definite plus
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