Performance Marketing Manager (Freelance)

Job Overview

NOTE: You must have DTC Jewelry experience.

Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a results-driven Performance Marketing Manager to own our paid social strategy and turn ad spend into measurable ecommerce sales. You will work closely with our Social Media & Content Manager, using the content they produce as creative for your paid campaigns.

You live in Ads Manager, understand what makes an ad convert, and can translate content into performance without needing to produce it yourself.

• What You Will DoPlan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce salesOptimize campaigns based on performance
• – ROAS, CPA, CTR, and sales impactWork with the Social Media & Content Manager to identify which organic content and formats to turn into paid creativeProvide feedback on what’s converting to inform future content directionMonitor and report on paid performance metrics regularlyUse AI tools like Claude, ChatGPT, or similar to accelerate ad copy and campaign workflowsWhat Success Looks LikePaid campaigns generating measurable ecommerce sales with improving efficiency over timeClear, regular reporting on campaign performance and ROIA tight feedback loop with the content function that improves creative performance over timeRequired Skills and Qualifications4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable salesHands-on, proven experience running paid campaigns in Meta Ads Manager
• – setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on resultsStrong understanding of what performs on TikTok and Instagram from a paid perspectiveExperience with Shopify and Meta Ads Manager specifically is a strong plusComfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflowGenuine interest in jewelry, fashion, or lifestyle brands is a plusIdeal CandidateA freelancer who has managed paid social campaigns end to end for a DTC, luxury, or ecommerce brand, with sales results to show for itAnalytical and comfortable owning budget and performance targetsOrganized, reliable, and proactive with timelines and reportingLooking for a long-term freelance relationship with room to grow as the brand scales