Manager -Digital Performance Marketing

We are looking for a performance-driven digital marketer to lead customer acquisition, engagement, and retention across our D2C ecosystem. This role will drive measurable business growth by optimizing paid media, improving conversion journeys, and leveraging data-led marketing across channels. The mandate goes beyond campaign execution—this role will own end-to-end performance marketing, including CRO, customer lifecycle management, and search visibility strategies.1. D2C Performance & GrowthDrive customer acquisition and retention across paid platforms (Meta, Google, programmatic, marketplaces, etc.)Own performance metrics including CAC, ROAS, LTV, and conversion ratesContinuously optimize campaigns through data-driven insights and experimentationBuild scalable growth frameworks across funnels (top, mid, bottom)2. Conversion Rate Optimization (CRO) & Website ExperienceLead CRO initiatives for D2C platforms to improve conversion, AOV, and user engagementWork on website personalization, landing page optimization, and content managementRun A/B testing and derive actionable insights to improve user journeys3. Digital Marketing & Channel ManagementPlan and execute integrated digital campaigns across paid, owned, and earned channelsEnsure consistent brand messaging while driving performance outcomesTrack and optimize channel-wise performance and attribution4. Database & Lifecycle MarketingDrive customer engagement and retention through CRM/CEP platforms such as CleverTap, MoEngage, etc. Build automated journeys, segmentation strategies, and lifecycle campaigns (onboarding, reactivation, loyalty)Leverage first-party data to enhance personalization and improve repeat purchase rates5. Search & Discoverability (SEO, AEO, GEO)Lead SEO strategy to improve organic visibility, traffic, and conversionsOptimize for emerging paradigms such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)Work closely with content and tech teams to enhance search performance6. Cross-functional & Agency CollaborationWork closely with media agencies, creative teams, and internal stakeholders to deliver high-impact campaignsTranslate business goals into clear briefs for creative and media executionEnsure alignment between brand building and performance marketing efforts

Key

Requirements

5–10 years of experience in digital/performance marketing, preferably in D2C for FMCGStrong hands-on experience with paid media platforms (Meta, Google Ads, etc.)Proven track record in scaling D2C performance and improving ROI metricsExperience in CRO, website analytics (Google Analytics, heatmaps, etc.), and A/B testingFamiliarity with CRM/CEP tools such as CleverTap, MoEngage, WebEngage, etc. Strong understanding of SEO and evolving search ecosystems (AEO/GEO exposure preferred)Analytical mindset with ability to translate data into actionable strategiesStrong stakeholder management and agency coordination skills