Performance Marketing Manager – Meta ads

Job Overview

We’re hiring a Performance Marketing Manager to drive customer acquisition and revenue growth for our fashion brands, with a strong focus on Meta Ads (Facebook & Instagram).

We’re looking for someone who has hands-on experience scaling Meta campaigns, managing significant ad budgets, improving CAC and ROAS, and turning creative testing into measurable business results. If you understand what makes fashion creatives convert, know how to scale winning campaigns without losing efficiency, and make decisions based on numbers rather than assumptions, we’d love to hear from you.

Key

Responsibilities

Own and manage end-to-end Meta Ads campaigns across Facebook and Instagram, from campaign setup to optimisation and scaling. Develop Meta advertising strategies for customer acquisition, retargeting, remarketing and revenue growth. Continuously monitor and optimise CAC, ROAS, CPA, CTR, CPM, CPC, conversion rate and revenue. Manage and optimise campaign structures, audiences, placements, budgets, bidding and retargeting funnels. Conduct continuous A/B testing across creatives, hooks, ad copies, formats, audiences, landing pages and campaign structures. Work closely with the creative, content and merchandising teams to develop high-performing fashion ad creatives. Identify winning creatives and audiences and develop strategies to scale successful campaigns while maintaining target CAC and ROAS.Analyse campaign and customer data to identify opportunities for improving acquisition, conversion and overall marketing efficiency. Manage and allocate advertising budgets effectively based on business targets and campaign performance. Prepare regular performance reports and actionable insights for management. Stay updated with Meta algorithm changes, new ad formats, targeting capabilities, attribution changes and performance marketing trends. Explore AI, automation, marketing technology and data tools to improve campaign efficiency and decision-making.

Qualification

5–8 years of hands-on Performance Marketing experience, with strong and proven expertise in Meta Ads. Meta Ads should be your core strength — candidates with significant experience managing and scaling Meta campaigns will be preferred. Strong understanding of Meta Business Manager, Ads Manager, Pixel, Events, Conversions API and campaign tracking. Proven experience in scaling campaigns while maintaining healthy CAC and ROAS.Strong understanding of funnel building, prospecting, retargeting, lookalike audiences, audience segmentation and creative testing. Experience working with D2C, e-commerce, fashion, lifestyle or consumer brands is highly preferred. Working knowledge of Google Ads, GA4, Metabase and other martech/analytics tools. Strong analytical ability with a focus on revenue, CAC, ROAS and profitability, rather than vanity metrics. Ability to work closely with creative and business teams and translate performance data into actionable creative and campaign strategies. Comfortable with rapid experimentation, testing and scaling in a fast-paced environment. Curiosity and practical interest in AI, automation and emerging marketing technologies.

We are looking for :

We care about what you have actually scaled, not just what platforms you have used. In your application, please mention:Monthly Meta Ads budget managedBest/average ROAS achievedCAC/CPA improvements deliveredLargest campaign or account scaledType of brands/products handledExperience with fashion/e-commerce/D2C brandsYour role in creative testing and campaign strategy

To apply, take a few minutes and write a standout email sharing your relevant experience and key performance results. Send your application to s4ubyshivali.arjun@gmail.com.