Required Skills
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Job Description
This role is for one of Weekday’s clients
Min
Experience
7+ years
Location
Remote (India)
JobType: full-time
- We are seeking a highly analytical, strategic, and results-driven Manager
- Paid Media to lead and scale paid marketing initiatives across global markets
This role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth. The ideal candidate will have strong expertise in performance marketing, attribution, audience strategy, experimentation, and media measurement.
You will work closely with cross-functional teams across Marketing, Data, Engineering, Product, Finance, and Legal to ensure paid media investments contribute effectively to growth, customer acquisition, retention, and profitability.
Requirements
Key Responsibilities
Paid Media Strategy & Budget Management
Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channelsOptimize investments based on key business metrics, including ROI, CAC, ROAS, LTV, and CPIDevelop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retentionIdentify opportunities to improve media efficiency and maximize customer lifetime value
Campaign Strategy & Execution
Own end-to-end campaign strategy, execution, optimization, and performance across multiple paid media platformsManage campaigns across channels such as:Google AdsGoogle SearchPerformance MaxDV360Meta AdsUniversal App CampaignsApple Search AdsTikTok Ads and other relevant platformsOversee campaign setup, targeting, bidding strategies, budget management, creative testing, and ongoing optimizationDevelop structured experimentation programs to continuously improve campaign performanceAudience & Full-Funnel Strategy
Develop audience strategies across the entire marketing funnelBuild segmentation, targeting, remarketing, and lookalike audience strategiesImprove reach efficiency, conversion rates, and customer acquisition performancePartner with Product and Data teams to identify high-value customer segments and growth opportunities
Measurement, Attribution & Analytics
Define and improve the paid media measurement frameworkWork closely with Data and Engineering teams to strengthen attribution infrastructure and reportingLead initiatives involving:Attribution ModelingIncrementality TestingMarketing Mix Modeling (MMM)A/B TestingFull-Funnel MeasurementEnsure marketing investment decisions are supported by reliable data and causal evidenceAnalyze campaign and channel performance and translate insights into actionable recommendationsTesting & Optimization
Design and execute structured A/B tests across:Ad creativesMessagingLanding pagesAudience segmentsBidding strategiesCampaign structuresEvaluate results and scale successful experimentsContinuously identify opportunities to improve conversion, efficiency, and profitabilityEvaluate emerging advertising formats, automation capabilities, and AI-powered campaign solutionsAgency, Platform & Vendor Management
Manage relationships with media agencies, advertising platforms, and external vendorsLead agency selection, onboarding, performance management, negotiations, and renewalsEstablish clear performance expectations and accountability frameworksBuild strong relationships with strategic platform partners
Affiliate Marketing
Build and manage a scalable affiliate marketing programDevelop commission structures and incentive models that drive incremental revenue and customer acquisitionMonitor affiliate performance and optimize partnerships for profitability and sustainable growth
Team Leadership
Build, develop, and mentor a high-performing paid media teamSet clear goals, KPIs, and performance expectationsImprove processes, workflows, and ways of workingFoster a culture of experimentation, accountability, continuous learning, and data-driven decision-makingManage and support remote team members across different locations
Reporting & Stakeholder Management
Deliver regular performance reporting to leadership and key stakeholdersTrack and communicate key metrics, including:CACROASLTVCPIConversion RatesRevenueMarketing ROIPresent investment plans, campaign performance, insights, and recommendations in structured formatsInfluence cross-functional stakeholders and align paid media initiatives with broader business objectivesCross-Functional Collaboration
Partner closely with Marketing, Data, Engineering, Product, Finance, and Legal teamsAlign paid media investments with company growth and profitability objectivesShare customer and market insights to support product, marketing, and business strategyEnsure campaigns and measurement practices comply with relevant legal and privacy requirements
Required Qualifications
7-12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fieldsStrong experience developing and executing full-funnel marketing campaignsProven experience managing large-scale, multi-channel paid media campaignsExperience developing and executing global media strategies across multiple marketsStrong analytical and data-driven decision-making skillsHands-on expertise in:Attribution ModelingIncrementality TestingMarketing Mix ModelingMedia MeasurementFull-Funnel Performance MetricsExperience working with cross-functional teams and influencing stakeholders without direct authorityStrong negotiation and vendor management skillsExperience managing remote teamsExperience selecting and managing external media agencies
Technical & Platform Expertise
Hands-on experience with relevant marketing and analytics platforms, including:
Google AdsMeta Ads ManagerDV360GA4TikTok Ads ManagerLooker or other reporting and BI platforms
Preferred Qualifications
Experience with Affiliate Marketing and partnership-based acquisition channelsBackground in DTC or B2C businessesExperience working with subscription-based business modelsExperience managing global or international media agenciesFamiliarity with AI-powered advertising tools and campaign automationExperience using AI and modern productivity tools to improve marketing workflows
Key Skills & Competencies
Paid Media StrategyPerformance MarketingGrowth MarketingGoogle AdsPaid Social MediaAttribution ModelingMarketing Mix ModelingIncrementality TestingBudget ManagementCampaign OptimizationAudience SegmentationA/B TestingAffiliate MarketingData AnalysisTeam LeadershipStakeholder Management
Must-Have Skills
Google AdsAttribution ModelingPaid Social Media Advertising
Good-to-Have Skills
Marketing Mix ModelingIncrementality TestingAffiliate MarketingDV360GA4Meta AdsDTC / B2C MarketingSubscription Business Models
Interested in this position?
This role is advertised by Weekday AI (YC W21), sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.