TA
XF-00391
Full Time
Digital Marketing
Growth & Performance Manager || D2C brands ||2+years || Gurugram || upto 23 LPA
Posted 1 month ago
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Job Description
- Growth & Performance Manager2+years experienceD2C brands, Early startup Quick commerceGurugramCTC upto 23 LPA
THE ROLEWe are looking for a highly analytical, commercially minded and execution-focused Growth & Performance Manager to improve how the company acquires, activates, retains and grows customers. This is not a reporting-only role: you will connect marketing spend, app behaviour, orders, cohorts and retention data to identify funnel gaps and investment opportunities, working closely with founders and cross-functional teams.
WHAT YOU WILL OWN• Performance & funnel measurement: Track CAC, CPA, ROAS, CTR, conversion, AOV, contribution, repeat rate and LTV; analyse the journey from install to repeat purchase - Campaign optimisation & experiments: Evaluate audiences, creatives, offers, landing pages and channel mix across Meta, Google and emerging channels; run A/B tests
- Retention & lifecycle: Support customer segmentation and journeys across WhatsApp, push, email and in-app communication to improve engagement and repeat behaviour
- Dashboards & forecasting: Build weekly dashboards and forward-looking forecasts for spend, orders, revenue and customer metrics
- New growth levers: Assess referrals, affiliates, creators, partnerships, communities and offline-to-online activations based on ROI and acquisition quality
- Tracking & data quality: Strengthen UTMs, event tracking, attribution and reporting across the app, CRM and advertising platforms.
WHO WE ARE LOOKING FOR• 2-4 years of experience in growth analytics, performance marketing, business analytics, lifecycle marketing or user growth - Experience in quick commerce, grocery, FMCG, D2C, e-commerce, consumer apps or another high-frequency category is strongly preferred
- Strong command of Excel/Google Sheets and working knowledge of SQL; exposure to Power BI, Tableau or Looker Studio is preferred
- Hands-on understanding of Meta Ads, Google Ads, CAC, ROAS, LTV, cohorts, funnels and retention; exposure to GA4, GTM, MMPs and CRM tools is a plus
- Strong academic background; Tier-1 education preferred, with the ability to turn complex data into clear commercial recommendations
- High ownership, attention to detail and comfort in an early-stage environment; based in Gurugram or willing to relocate and work from the office
Interested in this position?
This role is advertised by Talentiser, sourced from LinkedIn. Apply here and we will share your profile with the employer, or use the link below to apply on the original posting.