Social Media Manager (Multi-Brand)

This is a player-coach role. You lead a small team of designers and creatives — briefing them, reviewing their work, giving real feedback — but you also design yourself. On any given week you’ll be building ad creatives, editing a reel, writing captions, and scheduling next week’s calendar. If you only want to manage and not make, this isn’t the role.
We want someone who brings ideas to us — trends worth jumping on, formats we haven’t tried, content concepts that fit each brand’s audience.
What you’ll ownContent & design (hands-on)Design social content yourself — static posts, carousels, reels, stories, ad creativesBuild and iterate on paid ad creative for Meta and LinkedIn, working with the marketing lead on what to testWrite or edit captions and copy so each brand sounds like itselfMaintain visual consistency and brand guidelines across all four brands
Team leadershipManage and direct a team of designers and creatives — assign work, set deadlines, hold the standardWrite clear creative briefs and give specific, actionable feedbackReview all work before it goes live; you’re the final quality gateDevelop the team — help them get better, not just get things done
Platform & calendar managementOwn all social handles across four brands: Instagram, LinkedIn, Facebook, YouTube, and others as we add themBuild and maintain the content calendar; publish on a consistent schedule, every week, without being chasedManage community — comments, DMs, engagement, and response timesCoordinate with the content and editorial team so social aligns with blog, PR, and campaign activity
Insights & ideasTrack performance across platforms — reach, engagement, follower growth, saves, shares, click-throughsDeliver a monthly report on what worked, what didn’t, and what you’re changingBring new content concepts, formats, and trend ideas proactivelyGrow the founder’s LinkedIn presence as a distinct voice from the company brands
What we’re looking for4+ years in social media management, including at least 1 year directing designers or creativesStrong hands-on design skills — Canva required, Adobe Creative Suite or Figma a plusPortfolio of social content you personally created, not just oversawExperience building ad creative that was actually used in paid campaignsFluent across Instagram, LinkedIn, and Facebook; comfortable with scheduling tools (Later, Buffer, Hootsuite, Sprout, or similar)Video editing capability for reels and short-form (CapCut, Premiere, or equivalent)Can give clear, direct feedback without being harsh — and can take it tooOrganized enough to keep four brands on schedule simultaneously
Nice to haveMotion graphics or animationExperience across very different audiences (creative/luxury and institutional/B2B in the same role)Community management at scalePhotography or on-camera comfort