Social Media Strategist

Social Media Strategist📍 Hyderabad | Full-time
About SkinBaeSkinBae is one of India’s leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.As we grow our team in Hyderabad, we’re looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly, not just quickly, and want to be part of a hands-on, fast-growing brand, you’ll feel at home here.
Role OverviewWe are looking for a Social Media Strategist who can think creatively, execute consistently, and take ownership of SkinBae’s social media presence end-to-end. This role is equal parts strategy, content execution, publishing, and performance tracking.You will be responsible not just for ideas, but for seeing content through from concept to upload to performance analysis.
Key Responsibilities
1. Social Media Strategy & ExecutionDevelop and manage the Instagram content calendar, ensuring consistency, relevance, and engagementPlan, strategize, and execute organic social media campaigns aligned with SkinBae’s overall marketing objectivesMonitor social media trends, algorithm updates, audience behaviour, and industry best practices to keep content fresh, competitive, and platform-relevantEnsure content aligns with SkinBae’s premium brand positioning and brand tone at all timesIdentify opportunities to improve content strategy, engagement, reach, and overall social media growth
2. Video Content Ideation, Scripting & ExecutionLead the end-to-end video content creation process for:Instagram ReelsYouTube ShortsOther short-form and long-form video formats as requiredIdeate and script engaging video concepts based on brand objectives, audience interests, and platform trendsDirect and oversee video execution, working closely with internal creators and relevant teamsPlan, schedule, and oversee content shoots, ensuring timelines, quality, and brand consistencyReview video content before publishing and provide clear, constructive feedback to improve quality, hooks, storytelling, retention, and overall performance
3. Content Publishing & Platform ManagementUpload, schedule, and publish content across:Instagram postsInstagram ReelsInstagram StoriesYouTubeOther relevant social media platforms as requiredManage captions, hashtags, tags, thumbnails, descriptions, links, CTAs, and other publishing requirementsEnsure all content is accurate, timely, and aligned with SkinBae’s brand guidelinesMaintain consistency across all social media platformsTake ownership of the final content that goes live across SkinBae’s social media channels
4. Content & Design CollaborationWork closely with graphic designers to develop:Instagram postsCarouselsVideo creativesCampaign assetsOther social media creativesProvide clear creative direction for visually compelling and engaging social media contentEnsure all creative assets align with SkinBae’s premium brand aesthetic and visual identityCoordinate with content writers and designers to ensure smooth execution and timely deliveryReview creative assets and provide feedback before publishing
5. Influencer & Affiliate MarketingIdentify, shortlist, and coordinate with relevant influencers and creators aligned with SkinBae’s brandManage influencer collaborations end-to-end, including outreach, briefing, coordination, follow-ups, content delivery, and executionEnsure influencer content aligns with campaign objectives and SkinBae’s brand guidelinesSupport affiliate marketing initiatives and coordinate with relevant partnersTrack influencer and affiliate collaboration performance and identify opportunities for improvement
6. Cross-Functional CollaborationWork closely with Marketing, Content, Design, Performance Marketing, E-commerce, and Leadership teamsCoordinate with content writers and designers to develop social media posts, campaigns, videos, and other creative assetsProvide inputs for:EmailersAd copiesWebsite contentCampaign messagingCollaborate with external agencies and partners where required for:Paid campaignsInfluencer collaborationsEmail marketing supportOther marketing initiativesEnsure organic social media efforts are aligned with paid marketing campaigns and broader brand communication
7. Customer Engagement & Community ManagementManage Instagram comments, DMs, and other social media interactions while maintaining SkinBae’s brand toneRespond to customer and community queries appropriately and escalate issues when requiredSupport customer communication through email and WhatsApp for social-media-related queries where requiredBuild meaningful audience engagement and strengthen SkinBae’s online communityMonitor audience feedback and identify insights relevant to content and brand communication
8. Performance Tracking & AnalyticsMonitor social media performance using platform analytics and other relevant toolsTrack key metrics including:ReachEngagementFollower growthViewsEngagement rateContent-level performanceAnalyse content and platform-level data to identify trends, opportunities, and areas for improvementPrepare regular performance updates and share data-backed recommendationsIdentify high-performing and underperforming content and use insights to improve future contentContinuously optimise social media strategy based on performance insights
9. Team Leadership & GrowthSupport and guide junior content creators, coordinators, or team members where requiredProvide feedback on content ideation, execution quality, and brand storytellingHelp improve social media workflows, content planning processes, and publishing systemsIdentify opportunities to improve efficiency, quality, and scalability of social media operationsStay updated with emerging social media formats, trends, tools, and platform changes
What We’re Looking For3–6 years of hands-on social media experience with a brand or agencyProven experience managing Instagram end-to-end, including planning, publishing, engagement, and performance trackingStrong understanding of short-form video formats such as Reels and ShortsExperience ideating, scripting, and overseeing video contentStrong understanding of hooks, storytelling, retention, and content performanceExperience working with influencers and creatorsAbility to think strategically while executing consistentlyStrong communication and coordination skills across content, design, influencer, and marketing teamsAbility to understand premium brand positioning and maintain consistent brand communicationStrong ownership and attention to detailSomeone who can work independently and take responsibility for getting things done
This Role Is Not for You IfYou only enjoy ideating but don’t want to executeYou rely heavily on trends without understanding brand contextYou need constant direction or frequent validation before making decisionsYou avoid accountability when content underperformsYou see social media as just posting, not positioningYou are not comfortable taking ownership of what goes live
Final NoteIf you enjoy creating content, taking ownership, and building a strong social media presence consistently over time, we would love to hear from you.
Office Address:8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana – 500034, India