Marketing Executive (Lead Generation B2B)

Sales & Marketing Executive (Solar Industry)

Location: Gurugram (Onsite)

Experience: Minimum 3 years in marketing within the solar or renewable energy sector

Salary: Up to ₹12 LPA

Key Responsibilities

Develop and implement effective marketing strategies to promote solar products and services.Conduct market research to identify trends and opportunities within the renewable energy sector.Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.Minimum 3 years of experience in marketing within the solar or renewable energy industry.Proficiency in SEO, SEM, and digital marketing tools.Strong analytical skills and experience with MS Excel for data analysis.Excellent communication and presentation skills.Ability to work independently and as part of a team in a fast-paced environment.

Benefits

Competitive salary package.Opportunities for professional development and growth within the organization.Work in a collaborative and innovative environment focused on sustainability.

Skills: campaigns,seo,sem,lead generation,sales,renewable energy,marketing executive,solar,excel,digital marketing,b2b